The No Homers Club: collective brands in the law
What’s the most valuable brand in the legal marketplace? The answer will depend on which segment of the market you’re looking at, of course, and no matter the jurisdiction, arguments are sure to erupt....
View ArticleCan a full-service law firm use Twitter?
When you try to be all things to everyone, you run the risk of winding up as nothing to anyone. That simple truth still eludes many businesses and organizations that consider their target market to be...
View ArticleSponsored Stories: Facebook’s legal marketing breakthrough?
The last time I looked at Facebook for law firms, the network was still using “Fan Pages,” which I thought was a nice but not critical feature for law firm communications. Since then, the Fan Page has...
View ArticleCalling All Law Firm Taglines!
We’re busy putting together the 2012 edition of our law firm taglines list (see our 2009 edition here) and need some help from you, our dear readers. Does your firm currently have a tagline? Do you...
View Article101 More Law Firm Taglines – 2012 Edition
Back in 2009, Stem Legal published our list of 101 law firm taglines. At that point, many online pundits were quick to point out the terrible ones (no need to name names) as well as some rare gems that...
View ArticleThe problem with lawyer advertising
The perils of “non-lawyer” ownership of law firms have been widely documented in recent months, and whether those perils hold up to scrutiny or not (my position on that question is fairly well...
View ArticleYour Future Law Firm Domain Name
Tired of limited .COM domain options? ICANN has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for...
View ArticleWhy These Are The World’s Best Online Lawyer Profiles
The best law firm website biographies in the world (with apologies to my clients) are in Australia. Check out the website of Marque Lawyers, a highly diverse full-service law firm in Sydney that bills...
View ArticleThe Stories We Could Tell: Differentiating Your Law Practice
Our friends at Attorney At Work promise “one really good idea every day.” Today, they’ve provided us with 12: specifically, they’ve given us a dozen ways to differentiate your law practice in a great...
View ArticleLaw Firm Brands In An Online Legal Market
Last month, I taught a new course called “21st-Century Lawyering” to upper-year students at Suffolk University Law School in Boston (where I hold the marvellous title of “Legal Innovation Strategist in...
View ArticleCBA Futures Report: Roundup of Reaction
A few weeks back, I published a summary of the new CBA Futures Report over on Slaw.ca. The input and reaction to this report is something we’ve been tracking here at Stem; as we all seem to think (in...
View ArticleNice Niche!
I was sitting in a waiting room the other day, leafing through a magazine, when an ad caught my eye. It was for a moving company with a very specific target market. Winnipeg-based The Seniors Moving...
View ArticlePeople Don’t Follow Law Firms, They Follow Lawyers
Can law firm-generated content can be effectively distributed simply by putting it on the firm’s website or pushing it out over the firm’s social media channels? “No way”, says Kevin O’Keefe in his...
View ArticleBeyond Lawyers: The Future Of Law Firm Branding
If you’re among those who enjoy the spectacle of “Battles of the Brands” among law firms, the Acritas Brand Indices provide unsurpassed grist for your mill. The 2015 Brand Index For [large] Canadian...
View ArticleUX and the Future of Law Firm Branding
If I were in charge of marketing at a law firm, I’d be trying to learn how my firm could incorporate design principles and the user experience (UX) into its client-facing activities. Here’s why. Most...
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